Explore the history, role, and impact of the Cook and Gardenswartz families on the creation and development of the sports retailing business in Albuquerque and the region. H. Cook opened for business in 1939 and quickly prospered. Subsequently, members of the families expanded into other lines of commercial activity. What contributed to their success? How did they affect the commercial and general culture? What insights does such a study provide on the history and economy of New Mexico?

Dr. Noel Pugach, professor emeritus of history at UNM, specializes in US foreign relations. The author of numerous monographs and articles, he lectures frequently and does Chautauqua performances of historical figures.