Greek mythology permeates our language, arts and culture, from the mundane daily use of such terms as ‘to tantalize’ and ‘to have an Achilles’s heel,’ to psychological diagnosis, such as narcissism and the oedipal complex. Our thinking is shaped by these archetypes. Gould explores insights the Greeks captured and communicated through their story-telling traditions, with a focus on role models of masculinity with an emphasis on Herakles, the ‘strong man’ and his 12 Labors.