From its start as a DVD-by-mail rental service, Netflix has systematically changed the rules of the media business. Its introduction of streaming in 2007 led to the decline of the video rental store and dramatically increased the use of broadband internet. Starting in 2013, the introduction of its own programming challenged the traditional ways viewers watched TV. Now its original movies are upending the operations of the Hollywood studios. We examine how Netflix is poised to become the dominant source of leisure time entertainment throughout the world.
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